WRITING HEADLINES.

& MAKING THEM TOO.

Kronenbourg introduces its fashionable new beer, 1664 Rosé, Campaign Magazine, 2024

Why Kronenbourg’s 1664 got a fashionable new look, Strategy Magazine, 2024

What goes into making Jack Astor’s food? A ‘shocking’ amount of work, Strategy Magazine, 2024

Jack Astor’s touts its ‘annoyingly high’ food standards, The Message, 2024

Jack Astor’s seasonal campaign pokes fun at fine dining, Strategy Magazine, 2023

Bus Lust?! How Pete Henderson and Kobo Found their ‘Main Character Energy’ on a Steamy Transit Tryst, Little Black Book 2023

Kobo turns its readers into the main character, Strategy 2023

Kobo has lots of books, for lots of main characters, Strategy 2023

Monday Stir: Main Character Energy, Agency Spy / Adweek, 2023

Books to Swear by: Behind the Scenes of Pete Henderson’s Unspeakably Good Ad for Kobo Plus, Little Black Book 2022

Jack Astor's Enjoys 'Palentine's Day' With Bros Everywhere, Muse by Clio 2022

A Restaurant Kicks Off a Rebrand by Inserting Itself in Drake and Kanye's Billboard Beef, AdWeek 2022

Kobo Plus, for those who prefer erotic fiction over historical biographies, The Message 2022

Rakuten wants readers to own their genre, Strategy Magazine 2022

Jack Astor’s billboards inspired by Drake and ‘food babies’, The Message 2022

Jack Astor’s creates a special day for bromance, The Message 2022

Jack Astor’s Bar and Grill Celebrates ‘Bromance’ with Palentine’s Day, Little Black Book 2022

Jack Astor’s creates a new holiday to celebrate bro love, Stimulant 2022

Safe Health Site Timmins Uses Common Phrases to Share its Safe Injection Message, Little Black Book 2022

A lot of SHST in this campaign to reduce overdoses in Timmins, The Message 2022

Campaign in Timmins aims to debunk misconceptions about safe consumption site, CTV News 2022

Mama Earth takes on big grocers in the delivery arena, Strategy Magazine 2021

Mama Earth Organics promotes a ‘big box detox’, The Message 2021