TAKING THE GUILT OUT OF GUILTY PLEASURES
BE A READER, NOT A FOLLOWER.
RAKUTEN KOBO - KOBO PLUS AWARENESS CAMPAIGN
How to boost an eBook subscription service that boasts more binge-worthy (and, at times cringe-worthy) genre reads than bestsellers?
Empower guilty pleasure readers to read whatever the f*ck they want – even if it means not fitting in with the crowd.
CREDITS:
Copywriter: Nuala Murray
Art Director: Mriga Suchdeva
Director: Pete Henderson
Creative Directors: Lindsay Eady, Francheska Galloway-Davis
Design Director: Adriana Ivory
Chief Creative Officer: Shane Ogilvie