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SOCIAL & OLV

You think you know everything about your partner. But do you know what’s up with their Estate?

Estate management isn’t exactly a hot topic of conversation. That’s why over 60% of Canadians haven’t shared their Estate plans with their partners. So we took the dread out of talking about death, to get couples to face an off-limits subject head-on.

In a series of social videos that we created and produced entirely in-house, we twisted the notion of a traditional talking head interview, putting real couples on the spot to give them (and couples everywhere) a push to start making life planning decisions sooner rather than later.