BRANKSOME HALL
BRAND PLATFORM & LAUNCH CAMPAIGN
An independent girls’ school’s 10-year positioning was failing to connect with students and underselling their one main competitive differentiator, world-class IB education. So we gave them a lesson in standing out from the crowd.
We created a bold, new platform that students could rally behind and gave competitor schools a run for their (admissions) money.
A new tagline, new look and new attitude, “Fiercely Independent” puts students at the forefront, because Branksome Hall doesn’t just enrich girls’ minds – they give them minds of their own.
PUTTING A GIRLS’ SCHOOL IN A CLASS OF ITS OWN
SETTING THE TONE
While most private schools schmooze parents with latin prose, we hyper-targeted our social ads to teenagers themselves, speaking to Gen Z in their own language.
CALLING THE SHOTS
We cut through clichés of smiling campus photography to set Branksome apart from competitor schools. Photographing real ‘Fiercely Independent’ students on campus, our campaign imagery showcased girls in their unique elements posed to face the world, head-on.
CREDITS:
Copywriter: Nuala Murray
Art Director: Mriga Suchdeva
Photographer: Clay Stang
Creative Director: Lindsay Eady
Design Director: Adriana Ivory