“WORK” FROM PATIO

JACK ASTOR’S

 

For the third summer in a row, WFH was taking it’s toll on Canada’s patios. Less people in offices meant a lot less people in Jack’s doors for business lunches and après-work Fishbowls.

But there was no way Jack’s was going to let summer Zoom us by.

So we told Gen Z to ditch WFH in favour of WFP –“Working” from Patio. We created a sound-proof, home-decor outfitted pod to help guests sneak in a quick call between beers – without their boss being the wiser. The pod travelled to different Jack’s patios all summer long.

I mean, it’s called a “hybrid” work model for a reason, right?!

Credits:

Creative Director: Lindsay Eady

Senior Copywriter: Christopher Lihou

Senior Art Director: Cam Hopkins

Copywriter: Nuala Murray

Art Director: Mriga Suchdeva

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