
“WORK” FROM PATIO
JACK ASTOR’S
For the third summer in a row, WFH was taking it’s toll on Canada’s patios. Less people in offices meant a lot less people in Jack’s doors for business lunches and après-work Fishbowls.
But there was no way Jack’s was going to let summer Zoom us by.
So we told Gen Z to ditch WFH in favour of WFP –“Working” from Patio. We created a sound-proof, home-decor outfitted pod to help guests sneak in a quick call between beers – without their boss being the wiser. The pod travelled to different Jack’s patios all summer long.
I mean, it’s called a “hybrid” work model for a reason, right?!




Credits:
Creative Director: Lindsay Eady
Senior Copywriter: Christopher Lihou
Senior Art Director: Cam Hopkins
Copywriter: Nuala Murray
Art Director: Mriga Suchdeva