We launched European legacy brand, Kronenbourg’s new product, 1664 Rosé, in style at Toronto Fashion Week.

Who says beer can’t be a fashionable beverage? We busted beer’s image problem to establish 1664 Rosé as the it drink of the season.

“Drink Fashionably” spans nation-wide DOOH and social, as well as influencer and PR activations led by a title sponsorship at Fashion Art Toronto.