When “Blondie” came to Toronto for her highly-anticipated 6 shows, as one of the world’s top Blonde hair-care brands, we knew John Frieda had to have some fun.

We leveraged the Tayronto hype, by playing with Taylor’s iconic album artwork and titles in order to introduce Swifties to the John Frieda collection.

We took over Union Station & the Gardiner to catch Swifties heading to the Rogers Centre, sending them on an easter egg hunt to see if they can spot all our hair-care eras.