BIG-BOX DETOX
MAMA EARTH ORGANICS
During the busiest shopping season of the year, Doug Ford shut down small, local retailers while giving corporate chains like Walmart and Costco free reign.
So as the end of 2020 became a David & Goliath battle between the little guys and Big Box, we leveraged the momentum of a timely movement to position Mama Earth Organics (a grocery delivery service that partners with small businesses and local farmers) against big-box stores.
SOCIAL CAMPAIGN
We took the conversation from the streets to screens, prompting people to support small business over big-box stores. Videos, GIFs and static ads sparked a dialogue among different online communities.
CREDITS:
ACD Writers: Lindsay Eady, Stephie Coplan
ACD Art Directors: Francheska Galloway-Davis, Damon Crate
Copywriter: Nuala Murray
Art Director: Mriga Suchdeva
CCO: Shane Ogilvie