SAFE HEALTH SITE TIMMINS

HELPING A COMMUNITY GET THEIR “SHST” TOGETHER

LET’S GET OUR SHST TOGETHER

How to convince a 0-tolerance community to embrace a safe-consumption site in their own backyard?

Grab their attention, separate fact from fiction– and cut the sh*t.

CASE STUDY

OOH

Swapping Safe Health Site Timmins’ familiar acronym “SHST” into punchy sh*t idioms, we grabbed the attention of the no-BS Timmins target – and made the community do a double-take.

MICROSITE

Each OOH board contained both a url and QR code that directed to an educational microsite. We worked with SHST to determine Timmins citizens’ most common misconceptions about the new site opening up – then we turned these common MYTHS into FACTS in real time with the website’s roll-over function.

GUERILLA PROJECTION STUNT

We took the conversation even further, making our cause unignorable with a month-long projection stunt on the city’s most iconic landmark.

Our takeover of Timmins’ historic headframe sparked heated debate online– but luckily, we armed the public with all the facts to keep the haters at bay - as citizens of Timmins checked each other using screenshots from our website.

SOCIAL ENGAGEMENT - IG & FB

We continued to bust myths on social, with paid media, an organic Instagram page, and an “Ask Me Anything” engagement series that encouraged Timmins’ citizens to ask their burning questions about consumption sites to get the REAL facts.